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Uniting Marketing Efforts for the Common Good—A Challenge for the Fourth Sector
The convergence of profit, public, nonprofit and social organizations constitutes an increasingly important reality that has been labeled the fourth sector.
- Undertittel
- Selected Papers from XXI International Congress on Public and Nonprofit Marketing (IAPNM 2022), Braga, Portugal
- Redaktør
- Ana Maria Soares, Beatriz Casais
- Opplag
- 2023 ed.
- ISBN
- 9783031290220
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 18.6.2024
- Antall sider
- 277
