Gå direkte til innholdet
Trust as the Key to Loyalty in Business-to-Consumer Exchanges
Spar

Trust as the Key to Loyalty in Business-to-Consumer Exchanges

Forfatter:
Engelsk
The work especially focuses on the question whether customers trust their bank due to performance and service quality or reputation (reputation being defined as the result of experienced and approved performance quality).
Undertittel
Trust Building Measures in the Banking Industry
Forfatter
Tara Ebert
ISBN
9783834916228
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
15.7.2009
Antall sider
198