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Transgenerational Marketing
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Transgenerational Marketing

Forfatter:
innbundet, 2019
Engelsk
This book critically examines the evolution of marketing scholarship over generations from Marketing 1.0 to 4.0. The book focuses on the consumer as the pivot of marketing and argues that the consumer serves as a bidirectional channel during pre-and post-purchase period.
Undertittel
Evolution, Expansion, and Experience
Forfatter
Rajagopal
Opplag
2020 ed.
ISBN
9783030339258
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
3.12.2019
Antall sider
298