Spar
Trading Up
A study on middle-class consumerism finds that today's customers are seeking higher levels of quality, taste, and aspiration, in a revised edition of the best-seller that draws on new research to explore the trading up phenomenon to reveal how entrepreneurs, innovators, managers, and marketers can make the most out of related opportunities. Reprint.
- Undertittel
- Why Consumers Want New Luxury Goods - and How Companies Create Them
- Forfatter
- Michael J. Silverstein, Neil Fiske
- ISBN
- 9781591840701
- Språk
- Engelsk
- Vekt
- 305 gram
- Utgivelsesdato
- 29.4.2008
- Forlag
- Portfolio
- Antall sider
- 320
