
The Strategic Marketing of Science, Technology, and Medical Journals
This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000.
- Undertittel
- A Business History of a Dynamic Marketplace, 2000–2020
- Forfatter
- Albert N. Greco
- Opplag
- 1st ed. 2023
- ISBN
- 9783031319631
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 1.7.2023
- Antall sider
- 176
