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The Strategic Marketing of Science, Technology, and Medical Journals
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The Strategic Marketing of Science, Technology, and Medical Journals

Forfatter:
innbundet, 2023
Engelsk

This book analyzes the various economic and marketing strategies utilized by the five major STM commercial scholarly journal publishers since 2000.

Undertittel
A Business History of a Dynamic Marketplace, 2000–2020
Opplag
1st ed. 2023
ISBN
9783031319631
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
1.7.2023
Antall sider
176