
The Social Organisation of Marketing
The book examines the social processes which have shaped the development and organisation of various marketing practices and activities, and the markets associated with them.
- Undertittel
- A Figurational Approach to People, Organisations, and Markets
- Redaktør
- John Connolly, Paddy Dolan
- Opplag
- 1st ed. 2017
- ISBN
- 9783319515700
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 3.8.2017
- Antall sider
- 230
