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The Satisfaction of Change
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The Satisfaction of Change

This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty.

Undertittel
How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes
Opplag
Softcover reprint of the original 1st ed. 2017
ISBN
9783319824550
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
7.8.2018
Antall sider
138