
The Satisfaction of Change
This book analyzes the impact of the digital economy on customer satisfaction, shopping experience, resistance to change, script theory, and loyalty.
- Undertittel
- How Knowledge and Innovation Overcome Loyalty in Decision-Making Processes
- Forfatter
- Manlio Del Giudice, Maria Rosaria Della Peruta
- Opplag
- Softcover reprint of the original 1st ed. 2017
- ISBN
- 9783319824550
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 7.8.2018
- Antall sider
- 138
