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The Role of Franchising on Industry Evolution
The role of franchising on industry evolution is explored in this book both in terms of the emergence of franchising and its impact on industry structure. the emergence or franchising and the contextual drivers prompting its adoption, and the impact of franchising on industry-level structural changes.
- Undertittel
- Assessing the Emergence of Franchising and its Impact on Structural Change
- Forfatter
- Rosalind Beere
- Opplag
- 1st ed. 2017
- ISBN
- 9783319490632
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 19.5.2017
- Antall sider
- 224
