
The Rise of Management-Speak
The management-speakers do not have better knowledge of the factual matters, they are not more devoted than others, they do not represent stronger interests and they do not know anything more about the present or the future than other people. They are successful in managing decisions and decision makers into the right direction, because they speak a more powerful language than the others - the Management-Speak.
This book contains essays on the language management-speak, its significance and the use of it. The essays are addressed to all readers who seek an answer to the question why management-speak really matters.
Essays by: Johan Berglund, Lars Engwall, Maria Grafström, Sven Jungerhem, Lars Melin, Margareta Norlin, Alf Rehn, Björn Rombach, David Sköld, Åsa Wengelin och Patrik Zapata
- Forfatter
- Björn Rombach, Patrik Zapata
- ISBN
- 9789173350051
- Språk
- Engelsk
- Vekt
- 390 gram
- Utgivelsesdato
- 1.4.2010
- Forlag
- Santérus Förlag
- Antall sider
- 260
