
The Research Contributions of Donald R. Lehmann to Marketing, Volume 4
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice.
- Undertittel
- Customer Behavior
- Redaktør
- Jeffrey R. Parker
- ISBN
- 9783031880667
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 20.6.2026
- Antall sider
- 580
