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The Research Contributions of Donald R. Lehmann to Marketing, Volume 1
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The Research Contributions of Donald R. Lehmann to Marketing, Volume 1

innbundet, 2026
Engelsk

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice.

Undertittel
Measurements, Models, and Metrics
Redaktør
Joel Huber
ISBN
9783031880476
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
31.3.2026
Antall sider
380