
The Research Contributions of Donald R. Lehmann to Marketing, Volume 1
The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice.
- Undertittel
- Measurements, Models, and Metrics
- Redaktør
- Joel Huber
- ISBN
- 9783031880476
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 31.3.2026
- Antall sider
- 380
