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The Relationship Marketer
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The Relationship Marketer

This book explains how the concept of mutuality is quickly becoming a fundamental principle in marketing. It presents useful, and applicable marketing models, typologies and tools, as well as guides to the systematic generation of strategic opportunities.
Undertittel
Rethinking Strategic Relationship Marketing
Opplag
Second Edition 2009
ISBN
9783642444203
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
29.11.2014
Antall sider
223