The Red Wing Way: From Main Street to Global Legacy

Red Wing shoes are iconic. The brand's reputation for
quality, durability, and design are appreciated the world over. On Minnesota
farms and Tokyo runways, on Texas oil rigs and in London offices, and at many
other sites for work and play, Red Wing shoes are proudly worn.

What inspires this sort of loyalty? The Red Wing Way offers an insider's view of a company that
weathered the Great Depression, two world wars, and more, surviving and
thriving by investing in its hometown, accurately predicting global business
trends, and charting its own way.

Founded in 1905, the company built a loyal customer base
among the nation's growing ranks of manual laborers who needed safe and durable
footwear, met the call to provide boots for soldiers during wartime, and added
hunting boots in postwar prosperity. In mid-century the company began running
regional and national advertising campaigns and launched store franchises
across the country and eventually around the world. In recent decades, Red Wing
shoes have flourished as urban streetwear. The book includes archival catalog
imagery, vintage photographs of key figures and workers, studio shots of
fashion layouts, and more. Enhancing the narrative are profiles of interesting
characters, quotes from customer testimonials, and descriptions of the craft of
boot making.

Award-winning author Dave Kenney offers fans and newcomers
alike a 360-degree look at a beloved family business that defied the odds,
challenged industry consensus, took risks, and remained true to its values and
committed to the community it has always called home.