The Psychology of Social Networking Site Addiction

This monograph draws on empirical research results to explore how personal psychological factors like perceived stress, rejection sensitivity, and attachment styles contribute to social network service (SNS) addiction.

The author delves into the psychological mechanisms underlying SNS addiction, with a specific focus on young adults in contemporary society. She presents results from research of young people in Henan Province, China. By constructing a mediation model grounded in stress-sensitivity theory, reinforcement sensitivity theory, and attachment theory, the book uncovers how stress and psychological vulnerabilities interact to intensify reliance on digital platforms. The book integrates theoretical frameworks with recent empirical data to offer a comprehensive understanding of SNS addiction. It provides valuable insights for scholars and mental health professionals, emphasizing the mediating role of perceived stress and the heightened vulnerability of individuals with insecure attachment styles. Beyond theoretical contributions, the book offers practical strategies for educators, counsellors, and parents to address the growing challenges of SNS addiction among young adults. Its findings are timely, addressing a global issue exacerbated by recent social and economic upheavals. Its detailed analysis of psychological theories and quantitative methods makes it particularly valuable for those investigating the intersection of mental health and digital behaviour.

The book caters to an academic audience including researchers, graduate students, and scholars in psychology, sociology, and digital media studies. Mental health practitioners and educators will also benefit from its evidence-based strategies. It is an indispensable resource for anyone seeking to understand or mitigate the psychological impact of SNS addiction on contemporary youth.