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The Product-Led Playbook
Spar

The Product-Led Playbook

pocket, Engelsk, 2024
Forfatter:
229,-
Sendes innen 5-16 virkedager

$1 Billion in self-serve revenue.

Sounds a bit crazy, right?

Well, it might sound crazy. But it's not impossible.

I know this because this is what I did over the last 5 years: guided 408+ software companies to $1 Billion in collective self-serve revenue-using product-led growth.

After all, product-led growth is what Slack, Miro, Google, and OpenAI used to scale to legendary heights.

But here's the thing: product-led growth isn't a silver bullet.

Simply slapping on a free trial or freemium tier to existing software doesn't guarantee you'll suddenly drive millions in revenue.

In this new book, The Product-Led Playbook, I'm sharing with you the ProductLed System(TM) - a system of 9 elements that SaaS companies can implement to build that same unshakeable foundation for scaling their ARR to multiple millions without a sales team.

All boiled down into a simple, step-by-step process.

Inside, you'll uncover:

  • What are the 9 key elements of a strong product-led organization - and how to implement each one
  • How to design a generous free plan without giving *everything* away
  • How to craft pricing tiers and structure a pricing page that makes it obvious to users which plan is right for them
  • How to identify your best-fit (and most likely to pay) users
  • What you need to put on your home page to wildly increase free trial sign ups.
  • The 15 moats you can use to make what you do hard to copy
  • And so much more

I've also packed the book with canvases, templates, and checklists so you'll never feel like you're fumbling in the dark.

Because there is a better way to grow and scale your SaaS. A better way to build a legendary company you'll be remembered for.

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Om Adlibris

Vi er Nordens største nettbokhandel, og tilbyr over 13 millioner boktitler og det meste av det beste innen spill, leker, hobby og garn. Vår misjon er å være en moderne bokhandel for alle bokelskere: et innbydende sted for lesing, læring og skaping. Det er hva som driver oss, hver dag. Adlibris er en del av Bonnier Group.

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