Gå direkte til innholdet
The Political Marketing Game
Spar

The Political Marketing Game

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values and vision are as much a part of a winning strategy as market-savvy pragmatism.
Opplag
1st ed. 2011
ISBN
9781349359448
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
1.1.2011
Antall sider
259