Spar
The Perception of Quality
Exploring the concept of quality management from a new point of view, this book presents a holistic model of how consumers judge the quality of products. It links consumer perceptions of quality to the design and delivery of the final product, and presents models and methods for improving the quality of these products and services.
- Undertittel
- Mapping Product and Service Quality to Consumer Perceptions
- Forfatter
- George N. Kenyon, Kabir C. Sen
- Opplag
- Softcover reprint of the original 1st ed. 2015
- ISBN
- 9781447170402
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 23.8.2016
- Forlag
- Springer London Ltd
- Antall sider
- 265
