The Orange And The Dream Of California

The Orange and the Dream of California is in keeping with the Angel City Press of tradition of celebrating and showcasing a single but significant topic defining the cultural history of Southern California. This time, the topic is ripe with history, juicy with anecdotes and deliciously illustrated. David Boul shows and tells readers the history of the Orange -- the "Golden Fruit" -- and how it came to be the symbol of a dream that is California and a draw for farmers. It even became a topic that has even been a continuing story line on Mad Men: advertisers who followed the pattern set by Sunkist -- to turn a product into a lifestyle. Did you know that before Sunkist put its spin on the orange, drinking orange juice was barely ever heard of? yep, it all happened here in California. The whole country started eating and drinking from the big Orange and they just couldn't get enough. Boul tells us how and why, and shows us from his extensive personal collection of Orangeabilia