The Golden Pitch

How do today's celebrities have the enormous power and influence to be able to push products and change minds?

Author Martha Laham explores the history of just where the celebrity endorsement came from.
-She delves into the history of celebrity.
-Explores society's fascination with celebrity.
-Examines the use of celebrity and influencer endorsements.
-Looks at the rise of the microcelebrity.
-Considers the future of fame and celebrity in the digital age.