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The Global Corporate Brand Book
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The Global Corporate Brand Book

Forfatter:
innbundet, 2009
Engelsk
The corporate brand can be considered as the definition of the company. This book by a leading practitioner explores the connections between corporate brands, corporate reputation, relationships, perceptions and image and shows how reputation can be enhanced and corporate brand equity strengthened over the long term.
Forfatter
M. Morley
ISBN
9781403996633
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
14.5.2009
Antall sider
230