
The Future of Marketing
This text is not about "what marketing is", rather it gives comments, views, positive statements, criticisms and doubts from authors, concerning marketing and its role within business and as an academic subject in the 21st century.
- Undertittel
- Critical 21st Century Perspectives
- Forfatter
- P. Kitchen
- ISBN
- 9780333992869
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 4.2.2003
- Forlag
- Palgrave Macmillan
- Antall sider
- 196
