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The Future of Marketing
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The Future of Marketing

Forfatter:
innbundet, 2003
Engelsk

This text is not about "what marketing is", rather it gives comments, views, positive statements, criticisms and doubts from authors, concerning marketing and its role within business and as an academic subject in the 21st century.

Undertittel
Critical 21st Century Perspectives
Forfatter
P. Kitchen
ISBN
9780333992869
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
4.2.2003
Antall sider
196