The Elephants Under The Rug

The Elephants Under The Rug reveals the hard truths of the creative industry - the ones everybody knows but no one talks about. Having worked for the big corporates both full-time and as a freelancer, Alex reveals and offers practical solutions to the most common problems our industry faces internally. The ones about poor creative work, micromanagement, big egos, unsustainable workloads, clients that don't pay on time or startups who manipulate us for free work, among many others.If you are a designer working in a corporate environment thinking about making the switch to freelance, this book will give you ten good reasons to make the move. On the other hand, if you are a freelancer struggling to get work, you will learn strategies to approach new companies and get more and better clients.