Spar
The Customer Trap
The Customer Trap: How to Avoid the Biggest Mistake in Business is Thomas and Wilkinson’s sequel to The Distribution Trap: Keeping Your Innovations from Becoming Commodities, which won the Berry-American Marketing Association Prize for the best marketing book of 2010.
- Undertittel
- How to Avoid the Biggest Mistake in Business
- Forfatter
- Andrew R. Thomas, Timothy J. Wilkinson
- Opplag
- 2nd ed.
- ISBN
- 9781484203866
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 28.3.2015
- Forlag
- APress
- Antall sider
- 164
