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The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas
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The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas

Florian Denker explores the role of an individual’s domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation.
Opplag
1st ed. 2018
ISBN
9783658197834
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
10.11.2017
Forlag
Springer
Antall sider
249