THE CREATIVITY IN YOU

Throughout humankind’s history, creativity has always appeared as a response to man’s eternal desire to evolve, progress and transform his surroundings into something better. And if in ancient times, it was attributed a divine origin, nowadays, creativity has turned into a quality that every man possesses, an art form that can be passed down from generation to generation. With this in mind, The Creativity in You, aims, through the use of concrete examples and a conversational tone, to show how, in the chaotic modernity in which we live, creativity and innovation advance hand in hand toward a common goal: progress. A process that must contend, not only with the unstoppable pace at which new technologies are being produced, but also with the countless demands coming from the natural world. Starting from his personal experience, the author puts on paper the process by which, design thinking, precisely because it focuses on human desires can be employed to achieve progress and innovation.