Spar
The Corporate Reputation of Multinational Corporations
Forfatter:
heftet, 2017
Engelsk
Cathrin Huber investigates the reputation of multinational corporations and provides novel insights and important implications for researchers and managers based on theoretical considerations and empirical analyses.
- Undertittel
- An Analysis of Consumers’ Perceptions of Corporate Reputation and its Effects Across Nations
- Forfatter
- Cathrin Huber
- Opplag
- 1st ed. 2018
- ISBN
- 9783658197636
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 7.11.2017
- Forlag
- Springer
- Antall sider
- 181
