The Business of Sport: A Sociological, Economical, and Historical Analysis of Sports through the Ages

The Business of Sport: A Sociological, Economical, and Historical Analysis of Sports through the Ages provides students with a comprehensive overview of sports from ancient to contemporary times, chronicling how sports evolved into a multibillion-dollar industry. The book also demonstrates how modern sports, markets, and culture are intrinsically intertwined and constantly influence each other.

The book is divided into two units. Unit I begins with a chronolog