The Bull & The Bear's ABC

Welcome to the Bull and the Bear's ABC, a playful introduction to the world of finance for buyside babies and trader toddlers

This delightful ABC book uses fun animal characters and simple explanations to teach the basics of money, markets and investing.

Join the adventurous Bull and the clever Bear as they go on an exciting journey through the alphabet from A to Z, where each letter unlocks a new concept to help you grow wiser. Perfect for curious minds ready to take their first steps toward financial literacy.