The British General Election of 1997

This is a study of a landmark British General Election and the 15th book in the Nuffield series of election studies. The account covers all the salient features - the background, the campaign, the results, and the consequences of Labour's victory. Based on close observation of party headquarters, it explores each party's strategic decisions and implementation, and the 1997 campaigning techniques. The battle in the media and the constituencies is analyzed in detail, and data and thorough statistical analysis of the campaign and results is also included.