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The Advertising Controversy
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The Advertising Controversy

innbundet, 1981
Engelsk

Examines and evaluates conflicting claims about advertising's effects on prices, industry concentration, product innovation, brand loyalty, and demand.

Undertittel
Evidence on the Economic Effects of Advertising
ISBN
9780865690578
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
28.2.1981
Antall sider
245