
The 1980’s: A Decade of Marketing Challenges
?This volume includes the full proceedings from the 1981 Academy of Marketing Science (AMS) Annual Conference held in Miami Beach, Florida with the theme The 1980’s: A Decade of Marketing Challenges.
- Undertittel
- Proceedings of the 1981 Academy of Marketing Science (AMS) Annual Conference
- Redaktør
- Venkatakrishna V. Bellur
- Opplag
- Softcover reprint of the original 1st ed. 2015
- ISBN
- 9783319386751
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 29.10.2016
- Antall sider
- 345
