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Technology-Oriented Customer Touchpoints in Context of Services in Retailing
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Technology-Oriented Customer Touchpoints in Context of Services in Retailing

In this book, Tobias Röding addresses the topic of technology use along different touchpoints in context of different services in retailing, both in offline and online retail, with a total of eight essays.
Undertittel
A Differentiated Analysis on Social Presence and Privacy Calculus
Opplag
1st ed. 2023
ISBN
9783658405533
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
11.1.2023
Antall sider
245