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Sustainable Luxury Brands
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Sustainable Luxury Brands

Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives.
Undertittel
Evidence from Research and Implications for Managers
Opplag
1st ed. 2017
ISBN
9781137601582
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
7.2.2017
Antall sider
244