
Success in the Bottom of the Pyramid Market in Africa
This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets.
- Undertittel
- The Case of Multinational Pharmaceutical Companies
- Forfatter
- Philipp von Carlowitz
- Opplag
- 1st ed. 2020
- ISBN
- 9783030590673
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 14.11.2020
- Antall sider
- 120
