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Success in the Bottom of the Pyramid Market in Africa
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Success in the Bottom of the Pyramid Market in Africa

This book presents an empirical investigation of the efforts that multinational pharmaceutical companies take in order to find a business model that allows for a profitable access to the Bottom of the Pyramid (BoP) markets.

Undertittel
The Case of Multinational Pharmaceutical Companies
Opplag
1st ed. 2020
ISBN
9783030590673
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
14.11.2020
Antall sider
120