Spar
Strategies of Multinationals in Central and Eastern Europe
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The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestle, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.
- Undertittel
- Innovation Systems and Embeddedness
- Forfatter
- Yordanka Chobanova
- ISBN
- 9780230250956
- Språk
- Engelsk
- Utgivelsesdato
- 21.8.2009
- Forlag
- Palgrave MacMillan UK
- Tilgjengelige elektroniske format
- PDF - Adobe DRM
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- E-bokleser i mobil/nettbrett
- Lesebrett
- Datamaskin
