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Strategic Orientations and Innovativeness of Multinational Corporations
Strategic Orientations and Innovativeness of Multinational Corporations
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Strategic Orientations and Innovativeness of Multinational Corporations

Forfatter:
Engelsk
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Multinational corporations (MNCs) face significant challenges in a dynamic global business environment. In times of economic hardship and increased competition, innovativeness and the demonstration of key abilities are essential to the success and resilience of MNCs. In her research, Nele Jacobs adopts a theory-based approach to examine the interplay between a firm’s perceived strategic orientations, innovativeness, special corporate abilities, and consumer responses in an international context. Furthermore, Jacobs provides valuable insights into the differences in consumer cognition and behavior caused by critical country-level boundary conditions.
Undertittel
A Multilevel Investigation of Consumer Perceptions and Behavioral Intentions in a Cross-National Context
Forfatter
Nele Jacobs
ISBN
9783658490195
Språk
Engelsk
Utgivelsesdato
30.7.2025
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