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Strategic New Product Development for the Global Economy
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Strategic New Product Development for the Global Economy

Forfatter:
innbundet, 2007
Engelsk
New product development is not just about creating successful new products. This book presents a blend of cases, original survey research and theory to show the principles used by successful firms in developing new products and pruning those that hold the company back.
Forfatter
T. Kono, L. Lynn
ISBN
9780230001992
Språk
Engelsk
Vekt
446 gram
Utgivelsesdato
17.1.2007
Antall sider
263