
Strategic Marketing Cases in Emerging Markets
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets.
- Redaktør
- Atanu Adhikari, Sanjit Kumar Roy
- Opplag
- Softcover reprint of the original 1st ed. 2017
- ISBN
- 9783319846798
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 21.7.2018
- Antall sider
- 166
