
Strategic Marketing Cases in Emerging Markets
This book helps students to develop a critical understanding of the service business scenarios and strategies used in marketing for emerging markets.
- Redaktør
- Atanu Adhikari, Sanjit Kumar Roy
- Opplag
- 1st ed. 2017
- ISBN
- 9783319515434
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 10.5.2017
- Antall sider
- 166
