
Strategic Marketing and Innovation for Indian MSMEs
This book investigates how strategic marketing is influencing organizations’ innovation performance.
- Forfatter
- R. Srinivasan, C.P. Lohith
- Opplag
- 1st ed. 2017
- ISBN
- 9789811035890
- Språk
- Engelsk
- Vekt
- 446 gram
- Utgivelsesdato
- 30.3.2017
- Antall sider
- 131
