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Strategic Equity Partnerships in Professional Football
Strategic Equity Partnerships in Professional Football
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Strategic Equity Partnerships in Professional Football

Forfatter:
Engelsk
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The study explores the underlying motives and processes why and how corporate sponsors and professional football clubs in Germany enter into an additional share deal given the contradictory nature of corporations (monetary driven) and football clubs (maximising sporting success while operating in economic equilibrium). This work aims to generate theory within the specific field of professional football and to provide recommendations for action.
Undertittel
Evidence on Stakeholder Attitudes for the Case of the German Bundesliga
ISBN
9783658313012
Språk
Engelsk
Utgivelsesdato
28.7.2020
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  • Epub - Adobe DRM
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