Sports Marketing

Facts101 is your complete guide to Sports Marketing. In this book, you will learn topics such as Marketing through Sports Using Mainstream Strategies, Introduction to Sponsorship: Concepts, Objectives, and Components, Sponsorship Foundation: Developing and Selling the Proposal, and Pre-event Evaluation: The Assessment of Sponsorship Opportunities plus much more. With key features such as key terms, people and places, Facts101 gives you all the information you need to prepare for your next exam. Our practice tests are specific to the textbook and we have designed tools to make the most of your limited study time.