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Speak up now!

Forfatter:
Engelsk

To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now! helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet.

Undertittel
Marketing in times of climate crises
Forfatter
Wim Vermeulen
ISBN
9789401486255
Språk
Engelsk
Vekt
452 gram
Utgivelsesdato
8.12.2022
Antall sider
200