
Speak up now!
To ensure the well-being of the planet, we need marketing heroes on the barricades for a sustainable future. Research shows that more than 80% of consumers are looking at companies to take the lead in this transition. At the same time, it appears that less than 10% of the messages about sustainability are credible to the public. Speak up Now! helps companies seize this historic opportunity and shows how we can make the shift to a world where business success goes hand in hand with the survival of the planet.
- Undertittel
- Marketing in times of climate crises
- Forfatter
- Wim Vermeulen
- ISBN
- 9789401486255
- Språk
- Engelsk
- Vekt
- 452 gram
- Utgivelsesdato
- 8.12.2022
- Forlag
- LANNOO PUBLISHERS
- Antall sider
- 200
