Spar
Sonic Branding
Brands have become very important as sources of value and as a means to build value and sustain market position. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience.
- Undertittel
- An Essential Guide to the Art and Science of Sonic Branding
- Forfatter
- D. Jackson
- Opplag
- 1st ed. 2003
- ISBN
- 9781349509775
- Språk
- Engelsk
- Vekt
- 310 gram
- Utgivelsesdato
- 1.1.2003
- Forlag
- Palgrave Macmillan
- Antall sider
- 179
