Soft Power of Construction Contracting Organisations

Across the AEC industry, the non-technical skills possessed by organisations are key to their overall performance. In this study, the particular importance of optimising the so-called "e;soft power"e; of organisations, is addressed. Things like organisational culture, responsible corporate behaviour, and building trust-based relationships with other stake-holders are seen as facets of a broader organisational capability, and the advantages of this strength are also explored.The internationally conducted research behind this book will provide readers with new insights into effective management, from both inter and intra organisational perspectives. This unique and important book is essential reading for researchers and advanced students of construction management.