Social Research Methods

This text provides a comprehensive guide to doing research in the social and behavioral sciences-from research design and sampling to collecting and analyzing data. Rich in examples, the book has been revised and updated to provide today's students with a conceptual understanding of each qualitative and quantitative technique, as well as showing them how to use it."e;The main strength of this text is coverage of both quantitative and qualitative methodology from a broad range of fields. The examples are often my students' favorite thing to discuss in class."e; -Erica B. Gibson, University of South Carolina"e;Bernard does an excellent job of not only showing how to practice research but also provides a detailed discussion of broader historical and philosophical contexts that are important for understanding research."e; -Julian Kilker, University of Nevada, Las Vegas"e;The depth of detailed descriptions (foundations of social research; interviewing, participant observation, field notes, and data analysis) go beyond other texts...the organization is superb."e; -Benedict J. Colombi, University of Arizona