Social Media on a Budget for Small Businesses

Social Media on a Budget for Small Businesses helps small businesses, entrepreneurs and leaders communicate more effectively on social media. This book utilizes the rigor of academic research with in-depth interviews with small business owners to discover efficient and affordable ways to develop social media strategies, build relationships, produce daily content and utilize organic and paid social media as well as analytics. The book also provides great insight into how effective communication across social media channels affects SEO, online reputation and overall brand awareness.