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Social Innovation and New Business Models
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Social Innovation and New Business Models

This book shows how companies can implement social innovation and presents new social business models that can be used to target low-income markets. It presents key factors related to the social product innovation process and corresponding communication.
Undertittel
Creating Shared Value in Low-Income Markets
Opplag
2012 ed.
ISBN
9783642321498
Språk
Engelsk
Vekt
310 gram
Utgivelsesdato
7.8.2012
Antall sider
80