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Smart Customers and Retail Promotions
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Smart Customers and Retail Promotions

The author develops a model, which allows a highly accurate forecast of demand, taking into account "smart" customer behavior and promotional activities.
Undertittel
Empirical evidence and supply chain implications
ISBN
9783824474516
Språk
Tysk
Vekt
310 gram
Utgivelsesdato
27.9.2001
Antall sider
215