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Sharing Economy Platforms
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Sharing Economy Platforms

Engelsk
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This book explores the sharing economy platforms of digitally-driven companies that bring economies of scale to bring consumers more choices. In China, digital platforms such as Pinduoduo and Meituan have pioneered a new sort of consumer economics. What's behind the rise of this new sort of economy? In this tightly argued book, Dr. Yuan and Prof. Liu explain what's driving the new economy, in a book of interest to marketing professionals, scholars, and economists.
Undertittel
A Casebook for Understanding Multiplayers in Sharing Economy Platforms
ISBN
9789819754045
Språk
Engelsk
Utgivelsesdato
14.10.2024
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  • Epub - Adobe DRM
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